Dive into SEO #4: On page vs Off Page
View More DetailsAuthor: Sysbox Pty LtdAs today's SEO goes, there are two main distinct approaches: on-page and off-page SEO. What is On-Page SEO? On page SEO is mainly trying apply SEO tactics like keywords in the content of your website: like HTML code, title, alt tags. It's the foundation of the SEO content, which I also call content optimisation. On-Page SEO focus on: - keywords: the old fasion of the searching keywords - Meta description: in summary, it's the description of your page. - Alt text: the descriptive text for your images and videos etc. - Title Tag: the heading text that appears in your browser tab. - URL Structure: the way of organising the url (web address) of your page - Internal Linking: this is very important, but many people ignored. it's a *guide* for google's crawler to get the linked content on your website. It will also keep the visitor to stay on your website longer. - Page Performance: the load speed of your website.What is Off-Page SEO? While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into...
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