Dive into SEO #5: key factors for on page SEO

From the last blog article, we mentioned the difference between on-page SEO and off-page SEO. Today, we can have a deep look at on page SEO, as it’s major part that requires quite a bit work. 

As we already know, the following key points are what we need to focus:

 – keywords:  the old fasion of the searching keywords.
 – Meta description:  in summary, it’s the description of your page.
 – Alt text:  the descriptive text for your images and videos etc.
 – Title Tag:  the heading text that appears in your browser tab.
 – URL Structure:  the way of organising the url (web address) of your page
 – Internal Linking: this is very important, but many people ignored. it’s a *guide* for google’s crawler to get the linked content on your website. It will also keep the visitor to stay on your website longer.
 – Page Performance:  the load speed of your website.

but which one do we need to do more in order into get a higher page ranking? which means how importan your website is amoung all other websites. Mathematical PageRanks for a simple network are expressed as percentages. (Google uses a logarithmic scale.) 

An ideal web page should do all of the following:

• Be hyper-relevant to a specific topic (usually a product or single object)
  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content
• Provide unique content about a given subject
• Link back to its category page
• Link back to its subcategory page (If applicable)
• Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)