Dive into SEO #6: SEO vs CRO
After all these strategies and hard working we’ve done about SEO, your site probably will have a lot of traffic since then. However, unlike what we mentioned in topic #1, after you see all the visitor got onto your website, and still not doing what you want them to do, like CLICK ON THE PURCHAE BUTTON.
At this moment, some of the owners start to think all the time, efforts and even money wasted!
But is it really wasted? or is there something there not attracting the users to do so. Like: your sales button is NOT showing at the right place? users need to read carefully to know what to do? or a long instruction? etc etc. now, you need another set of strategies to help you get the users to do what you want to do, and its called
Conversion Rate Optimization (CRO)
OK, let’s be absolutely clear about this: CRO ONLY will apply to the users who can to your page, NOT trying to get more users onto your page! CRO is more analytic! it will requires you to think like the visitors of your page, it’s all about how to covert visitors to buyers/clients.
it contains 4 steps:
– Gathering the visitors data: This basically will give you a base point of where these visitors are coming from? like social media? websites? or search engine. And what the behaviours on after they come to your site.
– Make assumptions: based on the data we gathered, then we make a few assumptions that we might get a sales on.
– Test your assumptions: Typically, we can run A/B testing. A/B testing should run for several days, sometimes longer depending on the amount of traffic your site currently receives. How do you know when you’ve found a winner? It’s simple — the tested item with the higher conversion rate wins!
– Repeat the above steps: After you’ve identified and implemented your new data-backed conversion strategy, it’s tempting to sit back and just enjoy the ride. But the internet is changing every day, and so are your visitors. Just like SEO, CRO is a long-term commitment.
In the end, SEO will pretty much bring you visitors, but CRO will convert your visitors into buyer/clients, which will generate more income. A strong SEO strategy can do wonders for enhancing the findability of your site and increasing traffic, but it isn’t always enough. You need a CRO strategy to seal the deal.
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