DiveIntoSEO Tag

Sysbox Pty Ltd / Posts tagged "DiveIntoSEO"

Dive Into SEO #8: page loading speed matters?

How Come?This is what most of our clients asking us and majority of them have contact some other cheap developers to create a website for them, and come to us for SEO strateggies. Back In 2010, Google announced that page speed would impact your website ranking. It actually refers to the time a visitor have to wait until your page is completely loaded. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.As a matter of facts, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your target have to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices. Google says:“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”Actually, Google compares your site to your competitors on a specific segment...

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Dive into SEO #7: Google Vs Facebook

Normally, as part of the SEO strategies, if you have a paid ads included in the strategies, then you most likely have considered Google Ads. Google Ads has become one of the world’s largest and most popular pay per click advertising platforms. Meaning advertisers on this platform only pay when a user clicks on their ad. Other search engines use similar techniques for their advertising platforms as well. But Google is so commonly used by consumers and advertisers alike the term paid search is most famously associated with Google Ads.However, Google as a search engine, doesn't have all the background details of the user, therefore, it won't know the potential hehavior of the user. Facebook on the other hand does, because it's all about you and your friend. Facebook Ads most definitely have been given the title of paid social. Changing consumer behaviors and patterns have undeniably given rise to social media giants that let consumers connect with their friends, voice concerns about their experiences, and engage with topics and businesses they like.Google ads for the keywords are generally more expensive, as it's trying to gather more attention to general public. While Facebook on the other hand, it's trying to target certain people, based on...

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Dive into SEO #6: SEO vs CRO

After all these strategies and hard working we've done about SEO, your site probably will have a lot of traffic since then. However, unlike what we mentioned in topic #1, after you see all the visitor got onto your website, and still not doing what you want them to do, like  CLICK ON THE PURCHAE BUTTON.At this moment, some of the owners start to think all the time, efforts and even money wasted!But is it really wasted? or is there something there not attracting the users to do so. Like: your sales button is NOT showing at the right place? users need to read carefully to know what to do? or a long instruction? etc etc. now, you need another set of strategies to help you get the users to do what you want to do, and its calledConversion Rate Optimization (CRO) OK, let's be absolutely clear about this: CRO ONLY will apply to the users who can to your page, NOT trying to get more users onto your page! CRO is more analytic! it will requires you to think like the visitors of your page, it's all about how to covert visitors to buyers/clients.it contains 4 steps: - Gathering the visitors...

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