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SOCIAL MEDIA CRACKDOWN COULD IMPACT CHINA’S LUXURY BRANDS

China’s Government has recently introduced new cyber security laws focused on privacy and on the movement of data out of China. The laws also target online content that is considered to breach the core values of socialism. As a result, more than 60 social media accounts on WeChat and Weibo been disabled due to breaches of core values – that is, sites with content that is considered vulgar or in poor taste. Examples include the celebration of celebrity lifestyles and conspicuous consumption, or stories considered to be more gossip or scandal than otherwise. According to a Jing Daily report, one such disabled account is Harper’s Bazaar China – which has lost its historical content and is in the process of developing a new entertainment account. China already has a record of strong censorship. According to the 2017 World Press Freedom Index, China ranks 176th out of 180 countries. It’s also well-known that several western sites – including Facebook, Twitter, YouTube and Google – are highly restricted or banned in China. This means the new censorship move likely doesn’t come as a complete surprise to those who work in the digital space in China. What could this social media law in China mean for...

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