SEO Tag

Sysbox Pty Ltd / Posts tagged "SEO"

Dive Into SEO #8: page loading speed matters?

How Come?This is what most of our clients asking us and majority of them have contact some other cheap developers to create a website for them, and come to us for SEO strateggies. Back In 2010, Google announced that page speed would impact your website ranking. It actually refers to the time a visitor have to wait until your page is completely loaded. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.As a matter of facts, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your target have to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices. Google says:“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”Actually, Google compares your site to your competitors on a specific segment...

Read More

Dive into SEO #7: Google Vs Facebook

Normally, as part of the SEO strategies, if you have a paid ads included in the strategies, then you most likely have considered Google Ads. Google Ads has become one of the world’s largest and most popular pay per click advertising platforms. Meaning advertisers on this platform only pay when a user clicks on their ad. Other search engines use similar techniques for their advertising platforms as well. But Google is so commonly used by consumers and advertisers alike the term paid search is most famously associated with Google Ads.However, Google as a search engine, doesn't have all the background details of the user, therefore, it won't know the potential hehavior of the user. Facebook on the other hand does, because it's all about you and your friend. Facebook Ads most definitely have been given the title of paid social. Changing consumer behaviors and patterns have undeniably given rise to social media giants that let consumers connect with their friends, voice concerns about their experiences, and engage with topics and businesses they like.Google ads for the keywords are generally more expensive, as it's trying to gather more attention to general public. While Facebook on the other hand, it's trying to target certain people, based on...

Read More

Dive into SEO #6: SEO vs CRO

After all these strategies and hard working we've done about SEO, your site probably will have a lot of traffic since then. However, unlike what we mentioned in topic #1, after you see all the visitor got onto your website, and still not doing what you want them to do, like  CLICK ON THE PURCHAE BUTTON.At this moment, some of the owners start to think all the time, efforts and even money wasted!But is it really wasted? or is there something there not attracting the users to do so. Like: your sales button is NOT showing at the right place? users need to read carefully to know what to do? or a long instruction? etc etc. now, you need another set of strategies to help you get the users to do what you want to do, and its calledConversion Rate Optimization (CRO) OK, let's be absolutely clear about this: CRO ONLY will apply to the users who can to your page, NOT trying to get more users onto your page! CRO is more analytic! it will requires you to think like the visitors of your page, it's all about how to covert visitors to buyers/clients.it contains 4 steps: - Gathering the visitors...

Read More

Dive into SEO #5: key factors for on page SEO

View More DetailsAuthor: Sysbox Pty LtdFrom the last blog article, we mentioned the difference between on-page SEO and off-page SEO. Today, we can have a deep look at on page SEO, as it's major part that requires quite a bit work. As we already know, the following key points are what we need to focus: – keywords:  the old fasion of the searching keywords. – Meta description:  in summary, it’s the description of your page. – Alt text:  the descriptive text for your images and videos etc. – Title Tag:  the heading text that appears in your browser tab. – URL Structure:  the way of organising the url (web address) of your page – Internal Linking: this is very important, but many people ignored. it’s a *guide* for google’s crawler to get the linked content on your website. It will also keep the visitor to stay on your website longer. – Page Performance:  the load speed of your website.but which one do we need to do more in order into get a higher page ranking? which means how importan your website is amoung all other websites. Mathematical PageRanks for a simple network are expressed as percentages. (Google uses a logarithmic scale.) An ideal web page should do all of the following:Be hyper-relevant to a specific topic (usually a...

Read More

Dive Into SEO #2: More Pages = Better Rankings?

View More Details Author: Sysbox Pty Ltd It was commonly said SEO was all about deceiving search engines for getting better rankings, then most of the SEO agents advised their clients to produce more content in a more frequent manner. Is it that all? Probably NOT! To understand this, we need to know what the search engines like Goolge are doing and why they are doing it. Search engines are trying to provide their users with most relevant information over the internet at click of a button. Most relevant  means accuracy. in the old days, when there are not much of content, search engines are encouraging contenct providers, like website to provide more content more often. Therefore, what we mentioned above is TRUE at that time! However, to keep improve their service to their users, they will constantly compete with each other, which means they have to constantly upgrade their algrithm to improve the accuracy. Like Google has been updating its algorithms continuously to refine the results. This is why several SEO practices which were applicable aren’t applicable anymore. There are lots of websites out there which rank amazingly well for their target keyword by adding few pages of quality content. Be aware the keyword here: QUALITY!...

Read More

Dive into SEO #1: visitors = buyers/clients ?

View More Details Author: Sysbox Pty Ltd The one common metric that every SEO agency pushes into the face of every business owner who contracts them is Website Visitors. However, what most of them really meant is "more buyers / clients". To most of the SMEs, they really don't know the difference in between, all they know to the track more traffic. That to most of them means more "visitors".  It's true to cerntain degree that "when your traffic is going up, your sales should go up", it's all depending on whether the visitors are relevant ! Just imagine your visitors are from all over the place, and your target is for local domestic Australian buyers, is the following picture relevant to your business?   My answer is : Probably not. So the very important thing here for SEO is: to track more relevant visitors! They are ones are more likely to become a buyer/client. Where do they come from? from they keywords they searched, therefore the keyword in your website's content becomes very critical. This requires constant looking at the stats of your website and adjust the keywords structure frequently. Wow, that's how the times has gone to :)   ...

Read More